
Our Approach
Working in an integral and unified way
The work we do is integral — not only in name, but in spirit. Our holistic, collaborative approach honours the interconnectedness of all parts of your business: the visible and the invisible, the strategies and the stories, the personal and the analytical.
We understand that, as a coach or a purpose-driven entrepreneur, your business is more than just a service or a brand; it’s an intimate reflection of your values, your vision, and your inner world. That’s why we take an inside-out approach, working from your foundational values to create an outward expression that feels as authentic as it does strategic, as thoughtful as it does powerful.
In an AI-driven age, we create content that is holistic, thought-provoking, and insightful — designed to infuse a grounded sense of purpose into your digital presence, so you can communicate with your target audience with clarity, nuance and authenticity.
1
Integral Framework:
We employ integral theory to harmonise all aspects of your business, integrating inner values with outer expression for a holistic and authentic narrative.
2
Symbiotic Collective:
Our network of multifaceted experts collaborates seamlessly, leveraging collective wisdom and know-how to amplify your brand's impact and reach.
3
Inside-Out Strategy:
We prioritise foundational clarity, ensuring that your business not only communicates your vision but also resonates with the right audience on a deeper, more meaningful level.
“Over twenty years as a coach myself, I have been a client to dozens of highly skilled, experienced coaches, some the doyens of the industry, and I can sincerely say that the impact Dana has made to my world is up there with the best. Her coaching has been profound from the very first session. She is patient, wise, kind and attentive. And her coaching rigour is exemplary. I leave sessions feeling grounded and gifted, and privileged to have a coach that is also a counsellor, muse and mystic.”
— Roland Cox, Integral Leadership Coach
Client since March 2024